
The CXAP Story: From Brand Launch to Industry Movement
Designed to help member companies better understand the transition from CCAP to CXAP and the vision it represents for the future of the industry. Through discussions on the rebrand journey and the CXAP messaging framework, participants will gain practical insights on how to incorporate and amplify the industry’s new positioning around human-powered, AI-enabled customer experience through their own marketing, communications, and brand initiatives.
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